TOPSHELF STYLE

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MAGIC BUYING SHOW FALL 2014 - FASHION TRENDS/PARTIES/CELEBRITIES

Last week was Magic Week! It is one of the biggest apparel buying shows for buyers small and large from all over the world.  From High-End Fashion to Fast Fashion, Womens to Mens, Shoes to Accessories, Magic is a semi-annual Fashion Mecca.  
DAY 1 - We like to spend the first day just soaking it all in, viewing the different trade shows, trying to spot repeating trends, and of course checking out what everyone else is wearing! It’s almost more of a show to watch the attendees than the brands who are exhibiting, everyone looks so FAB.  Then towards the end of the day we hit up our favorite accessory booth to take advantage of their “cash & carry” section before its all picked through.  We brought back many accessories but also wrote orders for lots of great pieces arriving now- the end of the year!  Dinner at China Poblano with my trustee Buyer and Buddy and JEAN MAKER, Camillo Love.  Can’t believe it but I actually was in bed by 11:30 IN VEGAS! Win :)
DAY 2  - Usually the most intense day because you know that day 3 will most likely be shot by a pounding head ache! We saw great styles and ordered A LOT of amazing things for Sept-December deliveries. There were many common themes we saw for this fall. Please tell us which ones you are looking forward to seeing?
  • FLORAL
  • VELVET
  • BOMBER JACKETS
  • OLIVE ANORAKS
  • BELL BOTTOMS!
  • FAUX FUR
  • FRINGE
  • ROMPERS & JUMPSUITS
  • SUPER DESTROYED BOYFRIEND JEANS
  • CHEVERON/PAISLEY/PLAID/AZTEC/ANIMAL NOVELTY PRINTS - all seem to be closet staples now!

  • We wrapped day 2 with tickets to the BRITTANY SPEARS show at the Planet Hollywood, followed by an Industry party back at the Cosmopolitan Hotel.  Hello 4:30am, how did it get so late!? Ughhh Day 3
DAY 3 - As planned, head pounding but have a few more things to get through.  Trend boards to view for 2015/16 and some connections for Bag & Tags and all other retail supplies.  Here are the sample boards for 2015!
  • Floral & Velvet are here to stay!
  • Drape and the cocoon sweater/jackets are coming in
  • Fairytale/warrior inspired textures and prints
  • Folkloric mixed with environment inspired prints and textures
Made it through yet another Vegas buying trip experience!  Until February when we meet again :) Hope you enjoyed our recap!
XO,
TopShelf

Filed under fashion SFfashionblogger sfstyle magiclv fallfashion falltrends bethebuyer topshelfstyle floral aztec tribal velvet fauxleather bomber boyfriendjeans paisley romper jumpsuit trending brittanyspears planethollywood magiclasvegas

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Behind the Lens

Summer’s got us goin! Click. Click. Flash! TopShelf girls are snapping away, from styles of androgyny to modish, while these blonde beauties had their way with every shot! The beautiful Genevieve made this simple backyard shoot, Booming ba-ba-babe! As she rocked our top summer sellers, whites paved the way, in items like our “I woke up like this” Tee, the ever so Fit and Flattering White Bandage Dress, followed by our Flowy Front V Tank and Fitted Ruffle Bottom Skirt. Hints of Neon gestured in, as Genevieve sat pretty in our Neon Orange Burst dress, while lime green accessories gave a pop of embellishment to each fit.

The Beauty of the Bay sent TopShelf gal Julie, and her hot model Tiff hiking in heels as they set out to find the perfect shot. Tiff adorned styles of “Bad ass Black” with “Don’t mess with me Softness”. Quite the Contrary! Simplistic trends like our Back Slit Knit Tee and Long Lace Cardi followed flashes of our Faux Fur Noir Jacket and City Lights Middie showing a sense of true Bay Area summers and appropriate weather attire.

Check back to find more of our “Behind the Lens” series, as our TopShelf Gals Keep-a-Clickin!

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Wine Down Wednesdays

Come get em! Reds, Whites, or Bubbles… Jewelry, Shades, or Ensembles! Our Wine Down Wednesdays are just the retail therapy for the midpoint of your week! Fashion Bloggers Kathleen Murillo, Natalie Comstock, and Khailey Escobedo Hosted our event! Dry Bar beautified our guests and Sweet & Spark, a Vintage Jewelry supplier delivered the ultimate collection of timeless pieces. The night started with wine, concluding in a photo shoot, as we dressed our hottie hosts in all of our fashionable new fits. 

Until next time, don’t miss out on our Next Wine Down June 25th 5-8pm!  

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Two Years in the Biz!

The Time is Flying and our Business is Rollin’! Last week we spent our anniversary at the Urban Air Market in Hayes Valley; the nostalgic location we got our start just two years ago!  Wouldn’t have been a party without DJ VONWOO turnin’ tables and everyone who came out to share this special occasion with us. Such gratitude to all of our supporters in playing such a huge part in making this dream a reality! So much has grown and changed in these two years, the birth of a physical store (Crocker Galleria) and the birth of a little human being (Baby Sofia), a wedding, and a fancy surname (Battle!).. so much laughter, parties, tears, and sweat! All in all, the ride (literally) of a lifetime!

We’re ready to take things to the next level with a few tricks up our sleeve. Lets just say this year will keep you on your toes! We are working hard at getting our online store ready to launch, til’ then ordering via Instagram and Facebook is all the rage :)

WE LOVE YOU, keep sharing the #ihearttopshelf #topshelfstyle and #topshelfies

XO,

TopShelf 

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Fantastic night for Dolores park!! Special guest Sofia!! @joebattle1 @allisont3 @beastanie #sofiavonbattle  (at Dolores Park)

Fantastic night for Dolores park!! Special guest Sofia!! @joebattle1 @allisont3 @beastanie #sofiavonbattle (at Dolores Park)

Filed under sofiavonbattle